40+ Important Affiliate Marketing Statistics for 2024
Affiliate marketing has become a key part of many companies’ digital marketing strategies, and its importance continues to grow. As we look ahead to 2024, here are over 40 important statistics that highlight the impact and potential of affiliate marketing:
- 1. Affiliate marketing spending in the U.S. is projected to reach $8.2 billion by 2024.
- 2. 81% of brands and 84% of publishers leverage the power of affiliate marketing.
- 3. The affiliate marketing industry is expected to grow by a CAGR of 10% in the next four years.
- 4. 81% of marketers and 84% of publishers use affiliate marketing to generate revenue.
- 5. Affiliate marketing drives 16% of all online orders.
- 6. Amazon Associates is the largest affiliate marketing program in the world, with over 1 million members.
- 7. Over 50% of affiliate-referred traffic comes from mobile devices.
- 8. 16% of all online orders are generated through affiliate marketing.
- 9. The affiliate marketing industry is estimated to reach a value of $12 billion by 2024.
- 10. 65% of brands’ overall marketing mix budgets are allocated to affiliate marketing.
These statistics show the growing importance and impact of affiliate marketing in the digital marketing landscape. As more companies leverage the power of affiliate marketing to drive revenue and reach new audiences, it is clear that this industry will continue to be a key driver of growth in the years to come.