As the pandemic surged in 2020, demand for home improvement services skyrocketed as people stayed home. Construction companies capitalized on this trend by launching targeted marketing campaigns.
One such example is Brett Landscaping, which almost sold out of its higher-priced porcelain paving products.
Fast forward to 2024, with people returning to work and an uncertain economic landscape with high interest rates and inflation. This has resulted in a decline in interest in construction and home improvement projects.
Our annual business recap indicates a decrease in customer acquisition metrics for the construction industry. Inbound leads have decreased by 3.8%, web conversions by 0.65%, and web traffic by 6.84%.
Despite these challenges, now is the ideal time to focus on marketing efforts for your construction company. As Warren Buffett famously said, “Be fearful when others are greedy, and be greedy when others are fearful.”
In this article, we will discuss 13 marketing strategies to help you find and acquire clients for your construction company.
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Construction Services Marketing Strategies
Here are 13 marketing strategies to help generate leads and attract clients to your construction company.
1. Create a compelling website that communicates your value.
Having a basic website with just images and contact information isn’t enough. Your website should effectively communicate your services, showcase testimonials, and present case studies to demonstrate your value to potential clients.
Take inspiration from websites like Turner Construction, which effectively communicates its services, projects, and company information.
Additionally, ensure your website is SEO-friendly, with properly formatted URLs, meta tags, and no broken links.
Combining these elements will help your website rank higher in search engine results, like Turner Construction’s site.
Key Takeaway
Ensure your website not only looks good but also effectively communicates your value to visitors. Features like social proof, attractive design, and SEO optimization can enhance user experience and boost conversion rates.
2. Enhance brand awareness with SEO content.
SEO content is a powerful tool to build brand awareness, establish authority, and attract clients who are searching for construction-related information. Leveraging content like blogs or articles that address your audience’s needs can help drive traffic to your website and generate leads.
Take a cue from companies like AFT Construction, whose SEO content ranks highly for relevant keywords like “Kerf door jambs” on Google.
While SEO content may take time to yield results, the long-term benefits, like reduced Google Ads costs and increased website visibility, make it a worthwhile investment.
Key Takeaway
SEO content is essential for attracting organic traffic to your website. By identifying relevant keywords and creating valuable content, you can position your construction company as an industry authority and drive leads.
3. Establish a Google Business Profile.
Optimizing your Google Business Profile can significantly impact your local visibility and help potential clients find your business easily. By providing essential information, like business hours, location, and services, you can attract local clients who are actively searching for construction services.
Make sure to optimize your profile with high-quality images, updates, and respond to reviews to build trust with potential clients.
Key Takeaway
A Google Business Profile is crucial for increasing your business’s local visibility. By optimizing your profile and encouraging positive reviews, you can attract more clients and establish credibility in your community.