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“As with any destination, there is an opportunity for commerce in the Metaverse.”
“Despite the many definitions of the Metaverse, this is the key takeaway that marketers and brands should pay attention to: regardless of the technologies at play—virtual worlds accessed by computers, immersive VR experiences, mobile AR content, etc.—people are consuming a new category of digital experiences. These experiences present tremendous opportunities, challenges, and implications for marketing.”
“Consumer trends are indicating that people do in fact place real value on virtual items, and that a substantial market opportunity is emerging for digital goods.”
Web 3.0, and the group of technologies being used to build the Metaverse, are impacting everything from art to finance to the field of marketing. This last aspect is what this book focuses on: exploring the opportunity the Metaverse presents for commercial endeavors.
In this book Justin McLaughlin, a marketing executive who has spent the past 8 years focused on marketing for immersive technologies like virtual and augmented reality, offers a perspective on Web 3.0 technology that cuts through the noise and identifies where brands and marketers are deriving real value.
Starting with establishing a layman’s terms understanding of the Web 3.0 technologies impacting commerce—like Blockchain, NFTs, and the Metaverse—McLaughlin takes readers through examples of brands leveraging Web 3.0 as a new commercial channel, and explains the opportunities these new technologies present for marketers in expanding their career paths and professional skillsets.
“Marketing in the Metaverse” Highlights: Summaries and key points from over 160 referenced articles, white papers, and books about Web 3.0’s applications for marketing12 case studies unpacking how major brands are leveraging Web 3.0 technology in their marketing campaigns todayDozens of additional examples of brand activations and new products being launched on Web 3.0 platformsA Metaverse marketing strategy framework marketers can use to develop their own Web 3.0 marketing strategiesTangible advice and resources for marketers and business professionals interested in learning more about Web 3.0 and the professional opportunities it presentsAnecdotes, commentary and predictions informed by nearly a decade working in the niche Web 3.0 marketing spaceWhat Do I Get Out of This?An understanding of Web 3.0 and its associated technologies, and analysis on the facets of marketing and commerce they are primed to effectA deep dive into the new, in-demand skill sets Web 3.0 is bringing about in the field of marketingAn overview of the ways new digital assets like avatars and NFTs are transforming personal branding and digital identityA collection of tools and resources for going beyond the foundation offered in this bookMore Excerpts From “Marketing in the Metaverse”
“Avatars can be thought of as the ‘profile pictures’ of the Metaverse. Avatars personify their users, and enhance the opportunities people have to express themselves online and build their personal brands.”
“However, such a de facto, connected 3D world does not yet exist. Rather, the phrase “Metaverse” today refers to a host of disparate applications created with the same end goal as the original concept for the Metaverse: Enhancing people’s digital lives.”
“What is happening now with Web 3.0 platforms parallels what occurred with social media in the early 2000s. New platforms are popping up, with novel features and use cases, and it’s not quite clear which applications will have long-term staying power and scale their user bases.”
ASIN : B0BMJNT9B8
Publisher : Justin McLaughlin (November 16, 2022)
Language : English
Paperback : 162 pages
ISBN-13 : 979-8218108144
Item Weight : 9.4 ounces
Dimensions : 5.5 x 0.37 x 8.5 inches